The overall aim of the Irish Nature Awards is to get people excited about Irelands native flowers, native insects, native birds, and native trees. We want to increase awareness of the importance of choosing native Irish flowers and native Irish trees because this in turn increases native biodiversity. The simple fact is that scientific studies have proven that areas high in non-native flowers and non-native trees hold the lowest levels of biodiversity. While these beautiful non-native trees and non-native flowers look extremely pleasing to humans, they unfortunately are not helping nature, they are instead hindering it.